At long last, The Sweet Unfolding is open. Last night at 6:00 we officially launched. It was so thrilling, but I will confess that I was paralyzed with fear for a good long while after the site went live. There are still so many things left to do! And I know there are probably typos and things that I haven’t caught yet and, being something of a perfectionist, that’s hard to deal with.

It’s also really scary to put out for all to see this business that for so long I’ve planned and dreamed and stayed up nights and nights working on. All of these fears of failure instantly filled my mind. I read somewhere (I think maybe in the Ladies Who Launch book) that many of the most successful entrepreneurs claim to never have doubted the certainty of their success. Failure never entered their minds, they said. That’s pretty hard to live up to!

The authors of the book I was reading said that being honest with yourself and looking all your fears in the face was more empowering to them as entrepreneurs. Of course failure is a possibility. Of course you’ll doubt yourself. But you keep on working and dreaming and doing because you have to. Because you know that this is your dream, and you can do anything with hard work and persistence and by being true to yourself. I much prefer the honesty of that approach and mindset. It’s also liberating to know that other successful entrepreneurs had their share of fears and self-doubt.

So, The Sweet Unfolding is open. It’s wonderful that the shop is finally a reality. Of course I’ll be working night and day to make everything as perfect as possible. But for a few minutes I am going to sit back, take a good look at how far we’ve come, and breathe a sigh of relief, rest, and thanks.

Please enjoy looking around the shop!